Sign up now and unlock launch offers: money off selected treatments near you, sent to the waiting list first.
Be first to book verified healthcare near you
Ruu Choice is a new way to find private dental and pharmacy care. Compare verified practices near you, see every price before you book, and book online. Free for patients.
Launching soon. Join the waiting list and we will tell you the moment you can book.
- ✓Regulator-checked
- ✓Prices up front
- ✓Reviews from real bookings only

Sign up now and unlock launch offers
Money off selected treatments at practices and pharmacies near you, sent to the waiting list first.
Join the waiting list
Be first to book, and first to get the offers.
Checked before it is listed. Priced before you book.
Regulator-checked
Every pharmacy shows its GPhC registration. Every dental practice shows its CQC registration and the GDC number of each dentist.
Prices up front
Every price is the practice's own and shown before you book. No “price on consultation”.
Reviews from real bookings only
Only patients who booked through Ruu and attended can leave a review.
Free for patients
You pay the price shown. There is no fee for using Ruu.
What you will be able to book
Two kinds of care at launch. Prices are set by each practice and shown on every listing.
Pharmacy
GPhC-registered pharmacies
- ✓Travel health and vaccinations
- ✓Ear wax removal
- ✓Weight management
- ✓Blood tests
- ✓Flu vaccination
Dental
CQC-registered practices, with each dentist's GDC number
- ✓Emergency dentistry
- ✓Teeth whitening
- ✓Clear aligners
- ✓Check-ups
- ✓Hygiene appointments
Four steps from search to seat
Search by postcode
Pick a service and enter your postcode.
Compare verified practices
See registrations, prices and reviews side by side.
Book and pay
Choose an open slot, or request another time, and pay by card.
Confirmed
Your booking lands in the practice's diary. We remind you 48 and 24 hours before.
Sign up now and unlock launch offers
Money off selected treatments at practices and pharmacies near you, sent to the waiting list first. The waiting list hears before anyone else.
First to hear
We email you as soon as booking opens in your area, before we tell anyone else.
Launch offers first
Introductory offers from practices and pharmacies go to the waiting list before they go on the site.
Money off selected treatments
Every offer shows the full price next to the offer price, so you can compare and take your time.
Offers are set by each practice and have their own terms, shown before you book. They cover appointments and treatments only, never medicines or vaccines. Unsubscribe at any time.
Run a dental practice or pharmacy?
Free listing and free booking software for your practice.
